Blog
Platform architecture, Agentforce, Experience Cloud, and the decisions we make with clients every week. Everything here comes out of real project work.
Latest,
At TDX 2026, Salesforce turned the entire platform into APIs, MCP tools, and CLI commands that agents can drive directly. Here's what's generally available today, what's still in preview, and how we're advising clients this week.
Read the post, 7 min
Salesforce has shipped a lot of AI brands in eighteen months. Einstein, Einstein Copilot, Agentforce, Agentforce Vibes, and the original predictive features still underneath all of it. This is a guide to what each name refers to and how to pick between them when you are scoping work.
AI, 6 min read
This debate has been recycled for a decade, and most of the takes are bad. Here is how we decide between Apex and Flow on real projects, where each one wins, and the hybrid pattern that avoids the worst of both.
Engineering, 7 min read
About once a week, someone asks us what a Salesforce implementation should cost. The honest answer is a range, and the range is wider than most sales decks admit. This post covers what drives the number and where the hidden costs live.
Strategy, 8 min read
Most orgs we walk into have the same six problems. Here is the five-day audit process we run for clients, the rubric we use to score what we find, and what the results usually tell us about where to spend the next two quarters.
Architecture, 7 min read
This is one of the most common architecture decisions we help clients make. The wrong call costs six figures to unwind later, so it is worth taking seriously. Here is how we work through it.
Architecture, 8 min read
We pitch against other Salesforce firms almost every week. Some we lose to fairly, some we lose for reasons that have nothing to do with quality, and some we watch clients sign with and regret a year later. Here is the filter we would use if we were on the buying side.
Consulting, 7 min read
We take on a small number of engagements each quarter.
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